UrbanNest
Scaled paid acquisition for a real-estate brand across 6 cities.
Multi-city Meta and Google campaign architecture with hyper-local targeting. Delivered 340 qualified leads per month at 40% below target CPL.
340+
Qualified Leads/mo
−40%
CPL vs Target
6
Cities
The Big Picture
UrbanNest needed multi-city lead generation with strict CPL targets. We built localized funnels and scaled paid acquisition across six markets.
Objectives
- Deliver 340+ qualified leads per month.
- Beat target CPL by 40% or more.
- Launch city-specific funnels across six metros.
The Challenge
High CPL, broad targeting, and weak localization in ads and landing pages were limiting qualified leads.
Services Delivered
Channels
How We Got There
A deliberate combination of research-backed strategy and agile execution delivered measurable outcomes.
Strategic Pillars
- 1Segmented campaigns by city and project type.
- 2Built hyper-local landing pages with regional proof points.
- 3Implemented offline conversion tracking for lead quality.
- 4Optimized lead routing with CRM feedback loops.
Execution Timeline
Weeks 1-2: City research
Persona mapping and competitive benchmarks.
Weeks 3-5: Asset build
Local ads, landing pages, and lead forms.
Weeks 6-8: Quality tracking
Offline conversions and lead scoring.
Weeks 9-12: Scale
Budget expansion with CPL guardrails.
The Numbers Don't Lie
Every initiative was tied to a measurable outcome. Here's what moved.
340+
Qualified Leads/mo
−40%
CPL vs Target
6
Cities
Key Outcomes
- 340+ qualified leads per month.
- CPL came in 40% below target.
- Six cities launched with consistent volume.
Let's Explore Nimbus
Retention engine that turned buyers into brand evangelists.
Key Outcomes
3.4× Repeat Purchase · +180% LTV Increase
Tags
Metrics Preview
Repeat Purchase
3.4×
LTV Increase
+180%