Nimbus
Retention engine that turned buyers into brand evangelists.
Post-purchase email & WhatsApp flow design, loyalty program buildout, and UGC campaign that drove a 3.4× repeat purchase rate within 90 days.
3.4×
Repeat Purchase
+180%
LTV Increase
−47%
Churn Drop
The Big Picture
Nimbus needed a retention engine to turn first-time buyers into loyal customers. We built lifecycle flows, loyalty, and UGC loops that compounded retention.
Objectives
- Increase repeat purchase rate to 3.4x.
- Lift LTV by 180%.
- Reduce churn by 47%.
The Challenge
Strong first purchase but low repeat rate and limited post-purchase nurture.
Services Delivered
Channels
How We Got There
A deliberate combination of research-backed strategy and agile execution delivered measurable outcomes.
Strategic Pillars
- 1Segmented customers by purchase behavior and intent.
- 2Built post-purchase email and WhatsApp flows.
- 3Launched a tiered loyalty program with rewards.
- 4Activated UGC loops to reinforce social proof.
Execution Timeline
Weeks 1-2: Data and segments
RFM analysis and lifecycle mapping.
Weeks 3-4: Lifecycle flows
Email, WhatsApp, and win-back sequences.
Weeks 5-7: Loyalty build
Rewards architecture and referral hooks.
Weeks 8-10: UGC engine
Creator outreach and review capture.
The Numbers Don't Lie
Every initiative was tied to a measurable outcome. Here's what moved.
3.4×
Repeat Purchase
+180%
LTV Increase
−47%
Churn Drop
Key Outcomes
- Repeat purchase rate hit 3.4x within 90 days.
- LTV increased by 180% across core cohorts.
- Churn dropped by 47% with stronger engagement.
Let's Explore Future Champs Sports Foundation
Empowering grassroots sports through a trust-first digital presence and seamless donation architecture.
Key Outcomes
< 3s Page Load Speed · Zero Donation Friction
Tags
Metrics Preview
Page Load Speed
< 3s
Donation Friction
Zero