Case Study

D2C Growth · Performance Marketing

LotusHerbals

From ₹12L to ₹1.4Cr monthly revenue in 4 months.

Complete D2C growth overhaul — Meta Ads restructure, influencer funnel, WhatsApp retargeting, and a landing page CRO sprint that lifted conversion rate from 1.2% to 4.8%.

11.6×

Revenue Growth

4.2×

ROAS

−62%

CAC Drop

Meta AdsWhatsApp RetargetingCROInfluencer

Featured

Project Overview

The Big Picture

LotusHerbals needed a repeatable growth engine across paid acquisition and retention for a high-volume D2C catalog. We rebuilt the ad structure, tightened tracking, and connected paid traffic to WhatsApp and email flows.

Objectives

Scale monthly revenue to 1.4Cr with stable ROAS.
Lift conversion rate above 4% across top SKUs.
Reduce blended CAC by at least 50%.

The Challenge

Fragmented campaign structure, weak creative testing, and a leaky post-click funnel were inflating CAC.

Services Delivered

Performance MarketingInfluencer StrategyCRORetention Flows

Channels

Meta AdsWhatsAppEmailLanding Pages

Strategy & Execution

How We Got There

A deliberate combination of research-backed strategy and agile execution delivered measurable outcomes.

Strategic Pillars

1Rebuilt Meta campaigns by SKU tier and margin band.
2Introduced a weekly UGC creative system with rapid iterations.
3Launched intent-based WhatsApp retargeting flows.
4Ran a CRO sprint across hero, PDP, and checkout.

Execution Timeline

Weeks 1-2: Audit and tracking

Pixel cleanup, event prioritization, and funnel baseline.

Weeks 3-4: Creative system

UGC briefs, offer framing, and ad refresh cadence.

Weeks 5-8: CRO and retargeting

Landing improvements and segmented WhatsApp flows.

Weeks 9-16: Scale and stabilize

Budget expansion with automated rules and weekly tests.

Results & Impact

The Numbers Don't Lie

Every initiative was tied to a measurable outcome. Here's what moved.

11.6×

Revenue Growth

4.2×

ROAS

−62%

CAC Drop

Key Outcomes

Monthly revenue scaled to Rs 1.4Cr with steady demand.
Conversion rate increased from 1.2% to 4.8%.
CAC reduced by 62% while maintaining volume.

"Spiralreach turned our growth into a system. We finally had clarity across paid, CRO, and retention."

Aditi Mehra

Head of Growth, LotusHerbals

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