BlueCart
3× ROAS in 60 days for a fast-growing B2B SaaS brand.
Rebuilt Google Ads from scratch, launched a content cluster that ranked 18 keywords on page 1, and cut cost-per-lead by 54% — all within the first quarter.
3.0×
ROAS
+214%
Leads/mo
−54%
CPL
The Big Picture
BlueCart wanted faster pipeline growth for a B2B SaaS product without inflating CPL. We rebuilt search and content around intent, proof, and outcomes.
Objectives
- Achieve 3x ROAS in 60 days.
- Increase qualified leads by 200%+.
- Rank 15+ keywords on page 1.
The Challenge
Underperforming Google Ads, low-quality leads, and thin content depth were limiting scale.
Services Delivered
Channels
How We Got There
A deliberate combination of research-backed strategy and agile execution delivered measurable outcomes.
Strategic Pillars
- 1Restructured Google Ads by intent tier and demo stage.
- 2Built vertical-specific landing pages with proof and clear CTAs.
- 3Created a content cluster around high-intent queries.
- 4Fed CRM feedback into weekly optimization loops.
Execution Timeline
Weeks 1-2: Account rebuild
Keyword pruning, new match types, and RSA refresh.
Weeks 3-4: Landing pages
Vertical pages with proof points and lead magnets.
Weeks 5-8: Content cluster
SEO briefs and internal linking for new rankings.
Weeks 9-12: Optimization
Bid rules, negatives, and CPL guardrails.
The Numbers Don't Lie
Every initiative was tied to a measurable outcome. Here's what moved.
3.0×
ROAS
+214%
Leads/mo
−54%
CPL
Key Outcomes
- ROAS stabilized at 3.0x with stronger lead quality.
- Leads per month increased by 214%.
- Cost per lead dropped by 54%.
Let's Explore UrbanNest
Scaled paid acquisition for a real-estate brand across 6 cities.
Key Outcomes
340+ Qualified Leads/mo · −40% CPL vs Target
Tags
Metrics Preview
Qualified Leads/mo
340+
CPL vs Target
−40%