Dhanvique
Scaling a premium interior design firm with high-intent leads and brand authority.
Strategic paid acquisition and brand positioning for Dhanvique, a premium interior design and materials firm. Delivered a 300% increase in qualified project inquiries.
+300%
Lead Volume
−45%
CPA Reduction
High
Project Value
The Big Picture
Dhanvique (dhanvique.com) provides premium interior and exterior design services along with high-quality materials like flooring, doors, PVC panels, wallpapers, blinds, and gypsum. They needed to attract high-intent clients for residential and commercial projects while establishing authority in the luxury space.
Objectives
- Drive high-intent leads for residential and commercial interior design projects.
- Position Dhanvique as a premium brand in the architecture and design space.
- Showcase their extensive material catalog (flooring, doors, wallpapers, etc.) to drive product inquiries.
The Challenge
Attracting premium clients in a highly competitive interior design market while showcasing their dual expertise in both design services and premium materials.
Services Delivered
Channels
How We Got There
A deliberate combination of research-backed strategy and agile execution delivered measurable outcomes.
Strategic Pillars
- 1Developed a visually rich, lifestyle-focused ad strategy highlighting their premium projects.
- 2Launched hyper-targeted Search campaigns for specific services (e.g., 'premium flooring', 'commercial interior designers').
- 3Created lead-gen funnels optimized for high-ticket project consultations.
- 4Implemented a content strategy showcasing their design process and material quality.
Execution Timeline
Phase 1: Brand & Asset Refresh
Updated ad creatives to reflect the premium 'Dhanvique' aesthetic using high-quality project imagery.
Phase 2: Search & Intent
Deployed Google Ads targeting high-value commercial and residential interior design keywords.
Phase 3: Visual Social Scale
Scaled Meta Ads featuring before/afters, material showcases, and space planning layouts.
Phase 4: Lead Nurturing
Established email and follow-up flows to nurture long-cycle architectural inquiries.
The Numbers Don't Lie
Every initiative was tied to a measurable outcome. Here's what moved.
+300%
Lead Volume
−45%
CPA Reduction
High
Project Value
Key Outcomes
- 300% increase in qualified interior design project leads.
- Reduced cost-per-acquisition (CPA) for high-ticket clients by 45%.
- Established strong local brand recall for both design services and premium materials.
"Spiralreach understood our vision for premium spaces and translated it into a marketing strategy that brought us the exact clientele we were looking for."
Management Team
Dhanvique
Let's Explore LotusHerbals
From ₹12L to ₹1.4Cr monthly revenue in 4 months.
Key Outcomes
11.6× Revenue Growth · 4.2× ROAS
Tags
Metrics Preview
Revenue Growth
11.6×
ROAS
4.2×